We’ve been working collaboratively to review the FAW strategy for Welsh football ahead of developing a new six-year strategic plan.
While there are themes and objectives that remain consistent from the previous strategic cycle, we’ve explored new and different ways of working as we plan for a new chapter for Welsh football.
We’ve listened to those who play as well as those who make it all possible through a mixed method approach which included extensive consultation. One that’s thorough, action-oriented, and comfortable with debate, scrutiny and self-reflection.
There’s no substitute for the involvement and input of our broad range of stakeholders, including players, coaches, managers, supporters, clubs, leagues, officials, volunteers, committees, staff, teachers, parents, journalists, sponsors and partner organisations. As well as working with the football family, we gained insight throughout the process from the expertise and experience of representatives from the business and sporting world in Wales.
We had the opportunity to test our aspirations and ways of working through an enriching collaboration with UEFA’s Football Federations of the Future initiative. Additionally, we’ve built on different detailed reviews that took place during the strategy development period, such as the small sided game, stakeholder opinion research, and the women’s and girls’ pathway reviews.
We hope that simplicity and focus enable us to move forward with our vision for football in Wales.