We want to see football as a symbol of Welsh identity. A celebrated game that inspires and unites our nation and fuels Welsh pride.
On a global level, we strive to create a leading football nation. Our vision is to consistently compete with the very best in the world and make our nation proud. We want our national teams reaching World Cup Finals and European Championship Finals on a consistent basis, not only making history but also shaping the future for Wales and setting the standard for future generations.
Global and local dimensions of football are interconnected: the local game feeds the international game while international accomplishment leads to further success on our community pitches. Our mission will not stop until we make football the most inclusive, accessible and successful sport in all parts of Wales.
On our journey, we’ll create memorable and enjoyable football experiences that enrich people’s lives, and empower them to dare big and dream even bigger.
Our vision is simple: a global local Wales.