Our challenges

Uncertainty and unpredictable changes to mass participation and sporting events due to the Covid-19 pandemic.

Social uncertainty due to global social movements questioning socio-political status quo and justice, including LGBTQ+, Black Lives Matter and Extinction Rebellion.

Political uncertainty following Brexit and maintaining relationships with the UK and Welsh Government.

The need to take action now on the climate crisis to protect the environment while delivering ambitious objectives.

The need to cater for a more diverse supporter and participant base because of an ageing population and changes in the cultural makeup of Wales.

An inconsistent approach to the governance of the game at a local level.

The need to engage, listen and involve all stakeholders in the conversation.

Balance relevant skills, knowledge and experience to meet the needs of the organisation and represent the community it serves.

A persistence of negative and damaging behaviour (e.g. bullying and discrimination) at all levels of football we need to overcome.

The strength and emergence of international competition along with socio-economic factors.

The high cost, availability and quality of some facilities.

The ability to grow and develop all aspects of the game within current available resources.

The need for more innovative solutions to sporting provision to achieve an increase in participation.

The impact of technological progress on how people participate in and engage with sport and sporting entities.

The impact of consumer trends on the future of sporting participation.

Fans increasingly expecting personalised experiences.

Rapidly changing media landscape and competing demands for attention.

Lack of national media coverage for the domestic game.

The poor quality of public grass pitches and pavilions.