Our Wales comes at a time of tremendous opportunity for Welsh football. This ambitious, living strategy will enable us to become agile and flexible in a fast-changing world, so that we can grow the game from grassroots right through to top class international football.
Three key values will underpin everything we do: excellence, family and respect. They will guide us in all aspects of our work. We’ll create a high-performance culture on and off the pitch that reflects our values every day. We’re building a diverse, skilled and welcoming football family that promotes excellence, integrity, inclusivity and fair play.
We’ll attract greater investment of money, time and people and focus it on growth areas through an evidence-based approach to make sure we achieve our objectives.
Only through collaboration with great partners both locally and globally can we make the most of the opportunity ahead of us.
We saw the sporting family come together at a time of need during the Covid-19 pandemic and our focus is on building relationships with organisations including the Welsh Government and Sport Wales to extend reach and collectively deliver better outcomes for the whole of Wales.
Striving to make sure football fulfils its potential in every community in Wales, the FAW needs to be responsive and proactive with modern national and regional structures and systems. Work is already underway to increase and improve performance and efficiency to enable better workflows and business decisions.
Delivering this strategy successfully will strengthen the foundations for further growth in years to come. We’re proud of our game, and want to highlight its benefits for everyone, everywhere.
Proud of what we’ve accomplished and with the determination to further enhance the game in Wales, we call on our football family – home and abroad – to join us on a journey to dare big and dream bigger.
Noel Mooney
Chief Executive Officer
Football Association of Wales