Football can change lives for the better. It has the power to connect people and impact their lives in positive ways.
Football is not just a game: it’s a driver of change with the ability to impact our nation for the better. But the way we operate as an organisation needs to adapt and evolve to be relevant and appropriate today and tomorrow. We need to unleash and harness the potential of football to transform Wales into the best place it can be.
Not only does football come with obvious physical health benefits, but also wellbeing and social health: boosting self-esteem and strengthening social cohesion within communities.
The aspirations set out in the Well-being of Future Generations (Wales) Act 2015 also guide our vision for football in Wales. We understand the importance of our role in Welsh culture as well as the impact of our activities to promote a bilingual Wales. We aspire to deliver a sport that supports a healthier, more equal and globally-responsible Wales.
We share the ambitions highlighted in the Welsh Government’s International Strategy, and understand the role football can play in creating a strong international presence, showcasing Wales as a globally responsible nation.
We’re working together towards making a Wales we’re all proud to call home, today and for generations to come. A welcoming nation that brings us all together.
A better Wales for present and future generations.