Enablers

We’ll invest time, money and expertise to develop and grow the game in Wales through activities aligned to the strategy. We’ll funnel this investment towards targeted areas for growth and optimise the resources available to secure the long-term success and stability of the game – and achieve even more in the future.

We’ll embed a programme of research and insight within the business planning process to inform and evaluate key initiatives. This will help us build stronger relationships with those involved and not yet involved with the game in Wales, ensuring that our work is impactful and lasting. We want to continue to learn, understand and explore.

We’ll enhance and strengthen the image of Welsh football and the FAW as we improve our activities domestically and internationally. We want to boost the passion we feel as a nation for the game in Wales, as we understand that the image stakeholders have influences their support. We strive to create a more inclusive game and we’ll define a consistent approach to using data, research and insights to measure the organisation’s image on a regular basis.

We’ll engage and collaborate with local and international partners at all levels of the game to maximise our chances of success. We commit to advocate for positive change and use our influence to challenge the status quo and create better, fairer opportunities for individuals, communities and society at large. We’ll embrace digital solutions and different ways of working to create new opportunities and better engage audiences.

We won’t just improve performance in the short term but lay the foundations for consistent and resilient growth in years to come. Harnessing insight and technology, we’ll increase and improve performance and efficiency, and enable better workflows and business decisions. We’ll work towards developing a strong culture of smart, innovative and responsive action.